Best Free Shopify Apps for New Stores (2026)
Free and low-cost apps to launch your Shopify store without upfront investment.
Why Starter Stores Choose These Apps
New Shopify merchants need to maximize every dollar before revenue is predictable. These are the highest-rated free (or free-to-start) apps used by starter stores — covering every essential function without breaking the budget.
Top 30 Apps for Starter Stores
Ranked by overall adoption across all store types
Build strong social proof and boost conversions with unlimited product reviews, testimonials, and UGC. Start free now!
Automatically redirect customers to the right store for their country
Display your Instagram feed on Shopify and show UGC to boost social proof, trust, and conversions. Easy setup, auto-updates with a Free plan available
Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen
With GOAFFPRO, you can start your own affiliate marketing program in minutes. Just install and you are good to go. How this works? Your customer...
Back in Stock enables preorders and notifies your customers when you’ve restocked their desired products, sending alerts through emails, and SMS.
Shogun Page Builder enables Shopify merchants to create blogs, products pages and landing pages to support marketing campaigns and organic traffic gro
Sell pre orders & manage backorders with the #1 Shopify Pre-order App. Automate back in stock alerts from restocks & increase conversions. Start for f
A no-code builder to create website design, landing page, or any type of pages you want by dragging and dropping. You can have your first page for FRE
Boost referral sales with BixGrow! Run your affiliate marketing & referral programs with the best affiliate app for Shopify, using flexible tracking m
Accurate attribution, analytics, and reporting for DTC brands
Enables customers to bookmark their favorite products and pick up where they left off when they return
Auto-Sync optimized Feed for Google Shopping, Microsoft Advertising, Meta Ads, & Pinterest Shopping. Set up conversion tracking & manage Shopping Camp
Powerful Shopify SEO app to boost your store ranking. Audit SEO, fix issues, improve speed, and use AI to optimize content and grow organic traffic.
Loop helps 5,000+ Shopify brands manage returns, exchanges, tracking, and the entire post-purchase experience easily and without breaking the bank.
Metorik combines real-time analytics, advanced reporting, and email automation to facilitate growth. Track sales trends, customer behavior, and pro...
Turn customer love into sales. Product reviews, referrals and social proof upsells with Loox for Shopify and Shopify Plus. 100,000 ecommerce businesse
Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sig
See every click, tap and scroll with Lucky Orange heatmaps and session replay for Shopify. Fix friction, cut cart abandonment and lift sales—free 7-da
Download the Google & YouTube app on Shopify. Sync your products to Google to reach more customers with Performance Max, Google Analytics and YouTube.
Build your store with custom print and embroidery products—no upfront costs or inventory required. We print, pack, and ship your merch under your bran
Works out of the box with any theme, and looks amazing! Add all the currencies with the push of a button. Convert prices instantly, on any device ...
Display messages with progressive free shipping goals when customers add more items to the cart, motivate customers to buy more and increase average o
App Categories for Starter Stores
Frequently Asked Questions
What free Shopify apps should every new store install?
Every new Shopify store should install: (1) Klaviyo — free for up to 250 contacts, the best email marketing starting point. (2) Judge.me — free review collection. (3) Tidio or Tawk.to — free live chat. (4) Privy — free popup builder. These 4 apps cover the essential conversion and retention toolkit.
Are free Shopify apps good enough for a new store?
Yes — free Shopify apps are excellent for stores under $10K/month. Judge.me free plan handles unlimited reviews. Klaviyo's free tier covers 250 contacts. The quality gap between free and paid narrows significantly when you're starting out; focus on learning the tools before paying for advanced features.
When should I start paying for Shopify apps?
Upgrade from free to paid when an app's limitation is directly costing you revenue. Common triggers: Klaviyo hits 250 contacts (upgrade at 500+ contacts), Judge.me needs review importing (upgrade for $15/month), or Tidio free chat is missing business hours automation. Pay only when the cost is less than the revenue recovered.
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Common Apps Across All Tiers
Example apps commonly used by starter stores
Other Revenue Tiers
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