Best Email Marketing Apps for Shopify
Email campaigns, automation, and newsletters
7 apps in this category
How to Choose a Email Marketing App
Email marketing apps let Shopify merchants send automated campaigns, abandoned cart sequences, and newsletters — with top stores reporting 20-30% of revenue driven by email alone. Any store doing more than $5K/month should prioritize this immediately; earlier-stage stores benefit from list-building tools. Privy and Klaviyo dominate this category for good reason.
The most important factor is how the app syncs with Shopify purchase data — Klaviyo's native Shopify integration pulls real-time order, browse, and segment data automatically, while cheaper tools often require manual syncs or miss key events like checkout abandonment.
What to look for
- Abandoned cart and post-purchase flow triggers built natively into Shopify checkout
- Pricing scales by contact count — Klaviyo gets expensive fast above 10K subscribers
- Shopify segment sync: does it update lists in real-time based on purchase behavior?
- Deliverability infrastructure and send volume limits at your expected list size
- Migration support from prior ESP (Mailchimp, etc.) including flow and template transfer
Klaviyo
Free planEmail, SMS, and more — owned marketing channels for ecommerce growth
Sitemap
Automatically generate an XML sitemap for your Shopify store
Grid & Pixel Email‑SMS‑Popups
Free planTurn email into your top revenue channel with personalized, configurable GIFs that seamlessly integrate into Shopify and Klaviyo campaigns and automations.
Wiz ‑ Ai Email Marketing
Free planBoost sales with an automated AI email marketing app, abandoned cart flow, AI email campaigns,15+ languages, 1-click setup, abandoned checkout, pop-up, & more
XFlow Back in Stock Alert
Automate back-in-stock alerts with personalized emails and smart workflows. Recover lost sales, segment customers, and track performance with ease.
Abandoned Cart Email Marketing
Free planMaximize sales with Uppush: Abandoned Cart Recovery, Abandoned Checkout Recovery, Browse Abandonment, Back-in-Stock alert... with Web Push & Email Marketing
Shopify Forms
Free planGrow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.
Email Marketing Apps — Frequently Asked Questions
What should I look for in a Shopify Email Marketing app?
Abandoned cart and post-purchase flow triggers built natively into Shopify checkout Pricing scales by contact count — Klaviyo gets expensive fast above 10K subscribers Shopify segment sync: does it update lists in real-time based on purchase behavior? Deliverability infrastructure and send volume limits at your expected list size Migration support from prior ESP (Mailchimp, etc.) including flow and template transfer
How do I choose the best Email Marketing app for my Shopify store?
The most important factor is how the app syncs with Shopify purchase data — Klaviyo's native Shopify integration pulls real-time order, browse, and segment data automatically, while cheaper tools often require manual syncs or miss key events like checkout abandonment.