Compare Shopify Email Marketing Apps
Side-by-side comparison of the top 4 email marketing apps for Shopify — ratings, pricing, free plans, and real store adoption data.
Side-by-side comparison
Quick verdicts
KlaviyoUsed by 17.1% of Shopify stores
Wiz ‑ Ai Email Marketing4.9 stars from 0K reviews
KlaviyoFree plan available — no monthly fee to get started
Head-to-head comparisons
Detailed matchups for every pair of top email marketing apps.
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Browse all email marketing apps ranked by adoption.
Frequently Asked Questions
Which is the best email marketing app for Shopify?
Klaviyo has the highest adoption among Shopify stores in the email marketing category, with a 4.6-star rating. However, the best choice depends on your store's size, budget, and feature requirements.
Are there free email marketing apps for Shopify?
Yes. Klaviyo offers a free plan — you can install and use core features at no cost. Klaviyo and Grid & Pixel Email‑SMS‑Popups and Wiz ‑ Ai Email Marketing both have free tiers. Free plans typically have usage or feature limits; paid plans unlock the full feature set.
How do I choose between Klaviyo and Sitemap?
Klaviyo and Sitemap are both top-ranked email marketing apps. Klaviyo has a free plan, making it lower risk to try. Use the head-to-head comparison link below for a detailed breakdown of features, pricing, and which stores use each app.
How were these email marketing apps ranked?
Apps are ranked by real adoption rate — how many Shopify stores have this app installed. Higher adoption indicates proven value in production stores. We also show ratings and review counts from the Shopify App Store.
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