Compare Shopify Email Marketing Apps
Side-by-side comparison of the top 2 email marketing apps for Shopify — ratings, pricing, free plans, and real store adoption data.
Side-by-side comparison
Quick verdicts
KlaviyoUsed by 18.9% of Shopify stores
KlaviyoFree plan available — no monthly fee to get started
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Browse all email marketing apps ranked by adoption.
Frequently Asked Questions
Which is the best email marketing app for Shopify?
Klaviyo has the highest adoption among Shopify stores in the email marketing category, with a 4.6-star rating. However, the best choice depends on your store's size, budget, and feature requirements.
Are there free email marketing apps for Shopify?
Yes. Klaviyo offers a free plan — you can install and use core features at no cost. Klaviyo and Privy both have free tiers. Free plans typically have usage or feature limits; paid plans unlock the full feature set.
How do I choose between Klaviyo and Privy?
Klaviyo and Privy are both top-ranked email marketing apps. Use the head-to-head comparison link below for a detailed breakdown of features, pricing, and which stores use each app.
How were these email marketing apps ranked?
Apps are ranked by real adoption rate — how many Shopify stores have this app installed. Higher adoption indicates proven value in production stores. We also show ratings and review counts from the Shopify App Store.
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