All apps below have a permanent free plan — not just a trial. Install and use core features at no cost, with the option to upgrade for more power.
Maximize sales with Uppush: Abandoned Cart Recovery, Abandoned Checkout Recovery, Browse Abandonment, Back-in-Stock alert... with Web Push & Email Marketing
Turn email into your top revenue channel with personalized, configurable GIFs that seamlessly integrate into Shopify and Klaviyo campaigns and automations.
Boost sales with an automated AI email marketing app, abandoned cart flow, AI email campaigns,15+ languages, 1-click setup, abandoned checkout, pop-up, & more
Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.
Also consider paid Email Marketing apps
Paid apps offer higher limits and advanced features for growing stores.
Sitemap
XFlow Back in Stock AlertFrequently Asked Questions
Are these email marketing apps really free?
All 5 apps listed here have a free plan — meaning you can install and use core features at no cost. Some offer additional paid tiers with more advanced features or higher usage limits, but the free tier has no monthly fee.
What's the best free email marketing app for Shopify?
Klaviyo is the most widely adopted free email marketing app on Shopify based on real store data. It's used by 3508.0% of enterprise Shopify stores.
What's the difference between a free trial and a free plan?
A free trial gives you full access for a limited time (typically 7–30 days), after which you must pay. A free plan lets you use the app indefinitely at no cost, though with feature or usage limits. All apps on this page offer a free plan, not just a trial.
Can I switch to a paid plan later?
Yes. Every app here lets you upgrade to a paid plan when you need more features, contacts, or usage. You keep your data and settings when upgrading — there's no reinstallation needed.
How do these free apps compare to paid email marketing apps?
Paid email marketing apps like Sitemap and XFlow Back in Stock Alert offer more advanced features, higher limits, and priority support. Free apps are ideal for new stores testing the category before committing to a paid tool.
Free apps by category
All Email Marketing apps
See paid and free email marketing apps, ranked by adoption.
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