All apps below have a permanent free plan — not just a trial. Install and use core features at no cost, with the option to upgrade for more power.
Frequently Asked Questions
Are these email marketing apps really free?
All 2 apps listed here have a free plan — meaning you can install and use core features at no cost. Some offer additional paid tiers with more advanced features or higher usage limits, but the free tier has no monthly fee.
What's the best free email marketing app for Shopify?
Klaviyo is the most widely adopted free email marketing app on Shopify based on real store data. It's used by thousands of Shopify stores.
What's the difference between a free trial and a free plan?
A free trial gives you full access for a limited time (typically 7–30 days), after which you must pay. A free plan lets you use the app indefinitely at no cost, though with feature or usage limits. All apps on this page offer a free plan, not just a trial.
Can I switch to a paid plan later?
Yes. Every app here lets you upgrade to a paid plan when you need more features, contacts, or usage. You keep your data and settings when upgrading — there's no reinstallation needed.
How do these free apps compare to paid email marketing apps?
Paid email marketing apps like Klaviyo offer more advanced features, higher limits, and priority support. Free apps are ideal for new stores testing the category before committing to a paid tool.
Free apps by category
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See paid and free email marketing apps, ranked by adoption.
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