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Baseline Shopify theme

Stores Using Baseline

77 active Shopify stores detected running the Baseline theme.Real usage data from live store scans — not Shopify install counts.

77

Stores detected

250.4K

Avg. monthly traffic

21

Enterprise stores ($1M+)

Apparel

Top industry

Detected Stores

Showing 50 of 77 stores — sorted by traffic

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ApparelGB~3,892,786 visits/mo0

Portals Parfums

Beauty & FitnessUS~700,898 visits/mo0

grocery

Food & DrinkDK~692,701 visits/mo378 products

DUMBGOOD

US~560,832 visits/mo0
uppper.com$1M+/mo

UPPPER Gear

Apparel,US~519,963 visits/mo0
hanifa.co$1M+/mo

Hanifa

ApparelUS~473,001 visits/mo0

KDNK

ApparelUS~359,291 visits/mo640 products

BOOSIE MOVIE

Arts & EntertainmentUS~346,114 visits/mo0

Gelato Messina

Food & DrinkAU~292,366 visits/mo0
tula.house$1M+/mo

Tula House

Home & GardenUS~272,588 visits/mo0

Areaware

Home & GardenUS~268,125 visits/mo0

MOTHERSHIP

US~253,436 visits/mo0

PLUS

ApparelCA~219,902 visits/mo0

Knickerbocker

US~194,904 visits/mo0

good neighbor

Home & GardenUS~191,641 visits/mo0
ideologie.shop$100K–$1M/mo

Hasan Piker

ApparelUS~177,637 visits/mo0

Kitson LA

Arts & EntertainmentUS~162,056 visits/mo0
bettydesigns.com$100K–$1M/mo

Betty Designs

Autos & VehiclesUS~159,350 visits/mo0
studiocult.co$100K–$1M/mo

STUDIOCULT

US~158,470 visits/mo0
bather.com$100K–$1M/mo

Bather.com

SportsCA~152,406 visits/mo0
restatedvintage.com$100K–$1M/mo

Restated Vintage

Apparel,AU~138,622 visits/mo0
shop-peche.com$100K–$1M/mo

Shop-Pêche

ApparelUS~136,815 visits/mo0

California Arts

ApparelUS~123,497 visits/mo0

JACK HENRY

Beauty & FitnessUS~121,139 visits/mo0
findmenowthelabel.com$100K–$1M/mo

findmenowthelabel

Toys & HobbiesUS~116,739 visits/mo0

Do Or Drink

Food & DrinkUS~114,964 visits/mo11 products

LIKELIHOOD

ApparelUS~112,311 visits/mo0
lowheads.com$100K–$1M/mo

Lowheads

ApparelUS~101,462 visits/mo887 products

COMME des GARÇONS Melbourne

AU~100,530 visits/mo765 products
nassifmdskincare.com$100K–$1M/mo

NassifMD® Skincare

Beauty & FitnessUS~94,303 visits/mo0
destree.com$100K–$1M/mo

DESTREE

ApparelFR~91,483 visits/mo0
anicorn-watches.com$100K–$1M/mo

Anicorn

ApparelHK~91,460 visits/mo0
beambk.com$100K–$1M/mo

BEAM

Home & GardenUS~81,580 visits/mo0
shopberriez.com$100K–$1M/mo

Shop Berriez

ApparelUS~79,807 visits/mo506 products
rarify.co$100K–$1M/mo

Rarify

Home & GardenUS~71,258 visits/mo0
danglesupply.com$100K–$1M/mo

Dangle Supply

Smoking & VapingUS~68,541 visits/mo0

The Victorian Atlanta

Home & GardenUS~67,526 visits/mo263 products
jibbycoffee.com$100K–$1M/mo

Jibby Coffee

Food & DrinkUS~66,307 visits/mo8 products
bendgoods.com$100K–$1M/mo

Bend Goods

Home & GardenUS~61,292 visits/mo0
nowave.com$100K–$1M/mo

NOWAVE

Smoking & VapingUS~60,907 visits/mo52 products
playasociety.com$100K–$1M/mo

Playa Society

ApparelUS~60,461 visits/mo75 products
handsom-store.com$100K–$1M/mo

HANDSOM

ApparelAU~60,260 visits/mo0
shopsounds.nyc$100K–$1M/mo

Sounds

Beauty & FitnessUS~60,034 visits/mo98 products
selvanegra.us$100K–$1M/mo

S E L V A \ N E G R A

ApparelUS~59,642 visits/mo0
prohibited.shop$100K–$1M/mo

Prohibited

DE~59,603 visits/mo153 products
thirddrawerdown.us$100K–$1M/mo

Third Drawer Down USA

Home & GardenUS~56,073 visits/mo0
hope-sthlm.com$100K–$1M/mo

HOPE STHLM

ApparelSE~55,099 visits/mo99 products
thirddrawerdown.com$100K–$1M/mo

Third Drawer Down

Home & GardenAU~54,731 visits/mo541 products

Wolf & Moon

Toys & HobbiesGB~53,306 visits/mo252 products
projectcoffee.us$100K–$1M/mo

Project Coffee

Food & DrinkUS~52,474 visits/mo7 products

Industry Breakdown

Apparel16 stores (32%)
Home9 stores (18%)
Food5 stores (10%)
Beauty4 stores (8%)
Apparel,2 stores (4%)
Arts2 stores (4%)

Revenue Tier Breakdown

Enterprise21 stores (42%)
Scale29 stores (58%)

Top Countries Using Baseline

US36
AU5
GB2
CA2
DK1

Frequently Asked Questions

How many Shopify stores use the Baseline theme?

StackDex has detected 77 active Shopify stores using Baseline, including 21 enterprise-tier stores generating $1M+ per month. These are verified from live store scans, not Shopify install estimates.

What industries use the Baseline theme most?

Baseline is most popular with Apparel, Home, Food stores, based on StackDex's database of scanned stores.

Is Baseline used by high-revenue Shopify stores?

21 enterprise-tier Shopify stores ($1M+/month) use Baseline, proving it scales well for high-revenue merchants. A further 29 scale-tier stores ($100K–$1M/month) also rely on it.

What performance does the Baseline theme deliver?

PageSpeed data for Baseline is being gathered. Visit the main Baseline theme page for the latest performance metrics.

How does Baseline compare to Dawn or Impulse?

Baseline is free and detected on 77 stores in StackDex's database. Dawn (Shopify's flagship free theme) and Impulse (a premium paid option) are popular alternatives. Use StackDex's theme comparison tool to see a side-by-side breakdown.

Baseline preview

Baseline

by Large catalogs

Price
Free
Detected stores
77

Popular Shopify Themes

Compare Baseline with other top themes

Turbo

$425 · ★ 4.7

Dawn
Dawn

Free

Flex

$485 · ★ 4.6

See Baseline alternatives →

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