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Top Sports & Outdoors Stores on Shopify

Top Shopify stores in sports and outdoors — activewear, sporting goods, outdoor gear, and fitness equipment brands. Real data on tech stacks from top-performing stores.

3,353+Sports & Outdoors stores tracked
Largest segment: Enterprise

What Defines Sports & Outdoors Stores

  • Seasonal demand spikes (pre-season inventory buildup)
  • High product variance (sizes, colors, sport-specific)
  • Community building and athlete ambassador programs
  • B2B wholesale alongside DTC channels

Top Sports & Outdoors Stores

Sorted by monthly traffic — 3,353 stores total

1
Pelotonenterprise
44.2M visitors/mo$200.3M/mo
Spy
2
10.0M visitors/mo$6.3M/mo
Spy
3
Schwinnenterprise
10.0M visitors/mo$6.5M/mo
Spy
4
Benchmadeenterprise
9.3M visitors/mo$5.9M/mo
Spy
5
Billabongenterprise
9.1M visitors/mo$15.8M/mo
Spy
6
Elgatoenterprise
7.9M visitors/mo$5.0M/mo
Spy
7
DC Shoesenterprise
6.9M visitors/mo$4.4M/mo
Spy
8
Eaglesenterprise
6.5M visitors/mo$4.1M/mo
Spy
9
Rad Power Bikesenterprise
6.2M visitors/mo$4.0M/mo
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10
5.8M visitors/mo$3.5M/mo
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11
Marathon Sportsenterprise
5.6M visitors/mo$4.2M/mo
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12
KUIUenterprise
5.5M visitors/mo$3.7M/mo
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13
GT Bicyclesenterprise
5.5M visitors/mo$3.7M/mo
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14
Roxy.comenterprise
5.5M visitors/mo$3.8M/mo
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15
5.4M visitors/mo$3.7M/mo
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16
Jetsonenterprise
5.1M visitors/mo$3.1M/mo
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17
4.9M visitors/mo$3.4M/mo
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18
4.8M visitors/mo$3.1M/mo
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19
www.sebikes.comenterprise
4.8M visitors/mo$3.1M/mo
Spy
20
Quiksilverenterprise
4.8M visitors/mo$2.9M/mo
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21
Lectric eBikesenterprise
4.6M visitors/mo$3.1M/mo
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22
BRUCE BOLTenterprise
4.3M visitors/mo$3.0M/mo
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23
Aventon Bikesenterprise
4.3M visitors/mo$6.5M/mo
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24
Bear Archeryenterprise
4.2M visitors/mo$2.9M/mo
Spy

Showing 24 of 3,353 Sports & Outdoors stores. Spy on any store →

Frequently Asked Questions

What apps do top Shopify sports and outdoor stores use?

Top Shopify sports and outdoor stores use Klaviyo for email/SMS with seasonal campaigns, a reviews app with photo UGC (Loox or Yotpo), a loyalty program for repeat buyers, and inventory management tools for seasonal stock. Stores with high SKU counts add a search and filter app like Boost Commerce or Searchpie.

How do outdoor gear brands handle seasonal demand on Shopify?

Seasonal outdoor brands use Shopify's inventory forecasting alongside apps like Stocky or Inventory Planner to prepare for peak demand. Email marketing sequences are built 4-6 weeks before season start to re-engage previous customers. Back-in-stock apps (Back in Stock, Klaviyo's back-in-stock flow) capture demand during inventory gaps.

What makes Shopify successful for sports equipment brands?

Sports equipment brands succeed on Shopify by combining strong product content (video, 3D, athlete UGC), a loyalty program that rewards both purchases and activities, and B2B capabilities (Shopify Plus B2B or Handshake) for wholesale alongside DTC. Brands selling replenishables (supplements, consumables) add Recharge for subscription revenue.

Revenue Tier Breakdown

Enterprise65 (13%)
Scale428 (86%)
Growth6 (1%)
Starter1 (0%)

Recommended Stack

The proven app combination used by top Sports & Outdoors stores.

View Enterprise Email + Reviews Stack

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