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Top Fashion & Apparel Stores on Shopify

Top Shopify stores in fashion and apparel — from DTC clothing brands to luxury fashion and activewear. See how leading stores structure their tech stacks.

12,359+Fashion & Apparel stores tracked
Largest segment: Enterprise

What Defines Fashion & Apparel Stores

  • High SKU counts with size/color variants
  • Visual merchandising and lookbook pages
  • Returns and exchanges automation
  • Strong loyalty and repeat purchase programs

Top Fashion & Apparel Stores

Sorted by monthly traffic — 12,359 stores total

1
Fashion Novaenterprise
60.7M visitors/mo$37.4M/mo
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2
HEYDUDE shoesenterprise
41.9M visitors/mo$26.4M/mo
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3
Steve Maddenenterprise
38.1M visitors/mo$140.0M/mo
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4
Rainbowenterprise
27.8M visitors/mo$17.5M/mo
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5
25.3M visitors/mo$38.7M/mo
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6
Vuorienterprise
24.2M visitors/mo$15.3M/mo
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7
Hello Mollyenterprise
21.8M visitors/mo$13.7M/mo
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8
Petal & Pup USAenterprise
21.5M visitors/mo$13.5M/mo
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9
Fear of Godenterprise
20.6M visitors/mo$13.0M/mo
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10
KICKS CREWenterprise
19.4M visitors/mo$12.2M/mo
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11
Tiny Ritualsenterprise
18.4M visitors/mo$12.3M/mo
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12
New Era Capenterprise
17.9M visitors/mo$11.3M/mo
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13
14.6M visitors/mo$9.2M/mo
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14
KEEN Footwearenterprise
14.5M visitors/mo$9.1M/mo
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15
Spanxenterprise
14.1M visitors/mo$8.9M/mo
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16
DTLRenterprise
14.0M visitors/mo$9.1M/mo
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17
Bombasenterprise
13.4M visitors/mo$14.3M/mo
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18
13.2M visitors/mo$12.8M/mo
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19
AMIRIenterprise
12.6M visitors/mo$9.5M/mo
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20
12.5M visitors/mo$7.9M/mo
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21
11.6M visitors/mo$7.3M/mo
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22
OOFOSenterprise
11.6M visitors/mo$12.3M/mo
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23
Stetsonenterprise
10.8M visitors/mo$7.6M/mo
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24
Tecovasenterprise
10.5M visitors/mo$6.8M/mo
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Showing 24 of 12,359 Fashion & Apparel stores. Spy on any store →

Frequently Asked Questions

What apps do top Shopify fashion stores use?

Top Shopify fashion stores consistently use Klaviyo for email and SMS marketing, a review app like Yotpo or Loox, a returns management tool like Loop Returns, and a loyalty program. Stores over $1M/month typically add Triple Whale for attribution and Recharge for subscription products like replenishment or members-only drops.

What themes do successful Shopify apparel stores use?

High-performing Shopify apparel stores favor themes with strong visual layouts: Dawn (free, fast), Impulse (storytelling sections), and Prestige (luxury aesthetic). PageSpeed above 80 on mobile is critical for fashion stores — mobile accounts for 70%+ of traffic in this category.

How do leading Shopify fashion stores handle returns?

Enterprise Shopify fashion stores use Loop Returns (most popular), Aftership Returns Center, or Happy Returns. These apps reduce customer service load by 40-60% by enabling self-service exchanges. Stores with hassle-free returns see 15-25% higher repeat purchase rates.

Revenue Tier Breakdown

Enterprise39 (8%)
Scale453 (91%)
Growth6 (1%)
Starter1 (0%)
Unknown1 (0%)

Recommended Stack

The proven app combination used by top Fashion & Apparel stores.

View Apparel Store Essentials Stack

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