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Klaviyo vs Yotpo: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Yotpo icon

Yotpo

Product reviews, ratings, and UGC to build trust and drive sales

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Klaviyo
Metric
Yotpo
4.6
Rating
4.8
2,800
Reviews
6,500
35.08%
Top Store Adoption
10.22%
Yes
Free Plan
Yes
$0
Starting Price
$0
$2000
Max Price
$499
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Yotpo?

Both Klaviyo and Yotpo are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Yotpo more affordable?

Both Klaviyo and Yotpo offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Yotpo starts at $0/month.

Which app do more Shopify stores use: Klaviyo or Yotpo?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Yotpo's 10.22%. Klaviyo also has 2,800 reviews vs Yotpo's 6,500 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Yotpo

Yotpo Details & FeaturesYotpo AlternativesApps Used With YotpoStores Using Yotpo

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