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Apps/Compare/Klaviyo vs Shopify Forms

Klaviyo vs Shopify Forms: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Shopify Forms wins on more metrics
Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Shopify Forms icon

Shopify Forms

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

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Klaviyo
Metric
Shopify Forms
4.6
Rating
4.7
2,800
Reviews
2,965
35.08%
Top Store Adoption
Yes
Free Plan
Yes
$0
Starting Price
$2000
Max Price
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Shopify Forms?

Based on our analysis, Shopify Forms comes out ahead. Shopify Forms has a higher rating (4.7 vs 4.6). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo or Shopify Forms more affordable?

Both Klaviyo and Shopify Forms offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Shopify Forms starts at $0/month.

Which app do more Shopify stores use: Klaviyo or Shopify Forms?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Shopify Forms's 0%. Klaviyo also has 2,800 reviews vs Shopify Forms's 2,965 reviews.

The Verdict

Based on our analysis, Shopify Forms comes out ahead on more metrics.

Choose Klaviyo if:

  • • You want what top stores use
  • Email, SMS, and more — owned marketing channels for ecommerce growth

Choose Shopify Forms if:

  • • You prioritize higher ratings
  • Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

Still not sure?

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