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Apps/Compare/Klaviyo vs Shop

Klaviyo vs Shop: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Shop icon

Shop

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop.

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Klaviyo
Metric
Shop
4.6
Rating
4.7
2,800
Reviews
169
35.08%
Top Store Adoption
18.94%
Yes
Free Plan
Yes
$0
Starting Price
—
$2000
Max Price
—
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Shop?

Both Klaviyo and Shop are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Shop more affordable?

Both Klaviyo and Shop offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Shop starts at $0/month.

Which app do more Shopify stores use: Klaviyo or Shop?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Shop's 18.94%. Klaviyo also has 2,800 reviews vs Shop's 169 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Shop

Shop Details & FeaturesShop AlternativesApps Used With ShopStores Using Shop

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