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Apps/Compare/Klaviyo vs Privy ‑ Email, SMS & Pop Ups

Klaviyo vs Privy ‑ Email, SMS & Pop Ups: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Privy ‑ Email, SMS & Pop Ups icon

Privy ‑ Email, SMS & Pop Ups

Get the marketing platform used by thousands of small and mid-sized Shopify stores. Grow your contact lists and send money-making emails and texts wit

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Klaviyo
Metric
Privy ‑ Email, SMS & Pop Ups
4.6
Rating
4.7
2,800
Reviews
2,851
35.08%
Top Store Adoption
3.25%
Yes
Free Plan
Yes
$0
Starting Price
$15
$2000
Max Price
$150
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Privy ‑ Email, SMS & Pop Ups?

Both Klaviyo and Privy ‑ Email, SMS & Pop Ups are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Privy ‑ Email, SMS & Pop Ups more affordable?

Both Klaviyo and Privy ‑ Email, SMS & Pop Ups offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Privy ‑ Email, SMS & Pop Ups starts at $15/month.

Which app do more Shopify stores use: Klaviyo or Privy ‑ Email, SMS & Pop Ups?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Privy ‑ Email, SMS & Pop Ups's 3.25%. Klaviyo also has 2,800 reviews vs Privy ‑ Email, SMS & Pop Ups's 2,851 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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