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Klaviyo vs Pinterest: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 50,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo wins on more metrics
K

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
P

Pinterest

Put your products where people go to find ideas to try and buy

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Klaviyo
Metric
Pinterest
4.6
Rating
3.6
2,800
Reviews
4,052
0%
Top Store Adoption
0%
Yes
Free Plan
Yes
$0
Starting Price
$100
$2000
Max Price
$100
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Pinterest?

Based on our analysis, Klaviyo comes out ahead. Klaviyo has a higher rating (4.6 vs 3.6). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo or Pinterest more affordable?

Both Klaviyo and Pinterest offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Pinterest starts at $100/month.

Which app do more Shopify stores use: Klaviyo or Pinterest?

Both Klaviyo and Pinterest have similar adoption rates (0%) among top Shopify stores. Klaviyo has 2,800 reviews while Pinterest has 4,052 reviews.

The Verdict

Based on our analysis, Klaviyo comes out ahead on more metrics.

Choose Klaviyo if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • Email, SMS, and more — owned marketing channels for ecommerce growth

Choose Pinterest if:

  • Put your products where people go to find ideas to try and buy

Other Email Marketing Comparisons

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