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Apps/Compare/Klaviyo vs Microsoft Channel

Klaviyo vs Microsoft Channel: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo wins on more metrics
Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Microsoft Channel icon

Microsoft Channel

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Micros...

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Klaviyo
Metric
Microsoft Channel
4.6
Rating
3.6
2,800
Reviews
4,150
35.08%
Top Store Adoption
0.84%
Yes
Free Plan
Yes
$0
Starting Price
$2000
Max Price
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Microsoft Channel?

Based on our analysis, Klaviyo comes out ahead. Klaviyo has a higher rating (4.6 vs 3.6), higher adoption among top stores (35.08% vs 0.84%). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo or Microsoft Channel more affordable?

Both Klaviyo and Microsoft Channel offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Microsoft Channel starts at $0/month.

Which app do more Shopify stores use: Klaviyo or Microsoft Channel?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Microsoft Channel's 0.84%. Klaviyo also has 2,800 reviews vs Microsoft Channel's 4,150 reviews.

The Verdict

Based on our analysis, Klaviyo comes out ahead on more metrics.

Choose Klaviyo if:

  • • You prioritize higher ratings
  • • You want what top stores use
  • Email, SMS, and more — owned marketing channels for ecommerce growth

Choose Microsoft Channel if:

  • With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Micros...

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