Skip to content
Apps/Compare/Klaviyo vs Mailchimp Email SMS Marketing

Klaviyo vs Mailchimp Email SMS Marketing: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

View details
VS
Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

View details
Klaviyo
Metric
Mailchimp Email SMS Marketing
4.6
Rating
4.7
2,800
Reviews
2,852
35.08%
Top Store Adoption
11.03%
Yes
Free Plan
Yes
$0
Starting Price
$13
$2000
Max Price
$350
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Mailchimp Email SMS Marketing?

Both Klaviyo and Mailchimp Email SMS Marketing are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Mailchimp Email SMS Marketing more affordable?

Both Klaviyo and Mailchimp Email SMS Marketing offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Mailchimp Email SMS Marketing starts at $13/month.

Which app do more Shopify stores use: Klaviyo or Mailchimp Email SMS Marketing?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Mailchimp Email SMS Marketing's 11.03%. Klaviyo also has 2,800 reviews vs Mailchimp Email SMS Marketing's 2,852 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

Other Email Marketing Comparisons

Klaviyo vs SitemapKlaviyo vs Grid & Pixel Email‑SMS‑PopupsKlaviyo vs Wiz ‑ Ai Email MarketingKlaviyo vs XFlow Back in Stock AlertKlaviyo vs Abandoned Cart Email MarketingKlaviyo vs Shopify Forms

Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

Still not sure?

Get a personalized recommendation based on your store's specific needs.

Get Free Recommendation