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Apps/Compare/Klaviyo vs Mailchimp Email SMS Marketing

Klaviyo vs Mailchimp Email SMS Marketing: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 50,000+ Shopify stores to find the best Email Marketing app for your store.

Mailchimp Email SMS Marketing wins on more metrics
K

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
M

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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Klaviyo
Metric
Mailchimp Email SMS Marketing
4.6
Rating
4.7
2,800
Reviews
3,165
0%
Top Store Adoption
0%
Yes
Free Plan
Yes
$0
Starting Price
$13
$2000
Max Price
$350
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Mailchimp Email SMS Marketing?

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead. Mailchimp Email SMS Marketing has a higher rating (4.7 vs 4.6). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo or Mailchimp Email SMS Marketing more affordable?

Both Klaviyo and Mailchimp Email SMS Marketing offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Mailchimp Email SMS Marketing starts at $13/month.

Which app do more Shopify stores use: Klaviyo or Mailchimp Email SMS Marketing?

Both Klaviyo and Mailchimp Email SMS Marketing have similar adoption rates (0%) among top Shopify stores. Klaviyo has 2,800 reviews while Mailchimp Email SMS Marketing has 3,165 reviews.

The Verdict

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead on more metrics.

Choose Klaviyo if:

  • • You want lower starting prices
  • • Email, SMS, and more — owned marketing channels for ecommerce growth

Choose Mailchimp Email SMS Marketing if:

  • • You prioritize higher ratings
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

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