Best Email Marketing Apps for Shopify
Email campaigns, automation, and newsletters
2 apps in this category
Popular Email Marketing Comparisons
How to Choose a Email Marketing App
Email marketing apps let Shopify merchants send automated campaigns, abandoned cart sequences, and newsletters — with top stores reporting 20-30% of revenue driven by email alone. Any store doing more than $5K/month should prioritize this immediately; earlier-stage stores benefit from list-building tools. Privy and Klaviyo dominate this category for good reason.
The most important factor is how the app syncs with Shopify purchase data — Klaviyo's native Shopify integration pulls real-time order, browse, and segment data automatically, while cheaper tools often require manual syncs or miss key events like checkout abandonment.
What to look for
- Abandoned cart and post-purchase flow triggers built natively into Shopify checkout
- Pricing scales by contact count — Klaviyo gets expensive fast above 10K subscribers
- Shopify segment sync: does it update lists in real-time based on purchase behavior?
- Deliverability infrastructure and send volume limits at your expected list size
- Migration support from prior ESP (Mailchimp, etc.) including flow and template transfer
Klaviyo
Free planEmail, SMS, and more — owned marketing channels for ecommerce growth
Privy
Free planGet the marketing platform used by thousands of small and mid-sized Shopify stores. Grow your contact lists and send money-making emails and texts wit
Email Marketing Apps — Frequently Asked Questions
What should I look for in a Shopify Email Marketing app?
Abandoned cart and post-purchase flow triggers built natively into Shopify checkout Pricing scales by contact count — Klaviyo gets expensive fast above 10K subscribers Shopify segment sync: does it update lists in real-time based on purchase behavior? Deliverability infrastructure and send volume limits at your expected list size Migration support from prior ESP (Mailchimp, etc.) including flow and template transfer
How do I choose the best Email Marketing app for my Shopify store?
The most important factor is how the app syncs with Shopify purchase data — Klaviyo's native Shopify integration pulls real-time order, browse, and segment data automatically, while cheaper tools often require manual syncs or miss key events like checkout abandonment.