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Mailchimp Email SMS Marketing vs SMART Checkout Rules & Upsells: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

SMART Checkout Rules & Upsells wins on more metrics
Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
SMART Checkout Rules & Upsells icon

SMART Checkout Rules & Upsells

SMART Checkout Rules helps merchants control the checkout experience using flexible conditions. Hide, block, sort, or rename payment methods and sh...

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Mailchimp Email SMS Marketing
Metric
SMART Checkout Rules & Upsells
4.7
Rating
4.8
2,852
Reviews
862
11.03%
Top Store Adoption
—
Yes
Free Plan
Yes
$13
Starting Price
—
$350
Max Price
—
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or SMART Checkout Rules & Upsells?

Based on our analysis, SMART Checkout Rules & Upsells comes out ahead. SMART Checkout Rules & Upsells has a higher rating (4.8 vs 4.7). However, the best choice depends on your specific needs, budget, and store requirements.

Is Mailchimp Email SMS Marketing or SMART Checkout Rules & Upsells more affordable?

Both Mailchimp Email SMS Marketing and SMART Checkout Rules & Upsells offer free plans, making them accessible for stores on a budget. Mailchimp Email SMS Marketing starts at $13/month for paid plans, while SMART Checkout Rules & Upsells starts at $0/month.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or SMART Checkout Rules & Upsells?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to SMART Checkout Rules & Upsells's 0%. Mailchimp Email SMS Marketing also has 2,852 reviews vs SMART Checkout Rules & Upsells's 862 reviews.

The Verdict

Based on our analysis, SMART Checkout Rules & Upsells comes out ahead on more metrics.

Choose Mailchimp Email SMS Marketing if:

  • • You want what top stores use
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

Choose SMART Checkout Rules & Upsells if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • • SMART Checkout Rules helps merchants control the checkout experience using flexible conditions. Hide, block, sort, or rename payment methods and sh...

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Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

Learn More About SMART Checkout Rules & Upsells

SMART Checkout Rules & Upsells Details & FeaturesSMART Checkout Rules & Upsells AlternativesApps Used With SMART Checkout Rules & UpsellsStores Using SMART Checkout Rules & Upsells

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