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Mailchimp Email SMS Marketing vs Shopify Subscriptions: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Shopify Subscriptions wins on more metrics
Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
Shopify Subscriptions icon

Shopify Subscriptions

Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all y...

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Mailchimp Email SMS Marketing
Metric
Shopify Subscriptions
4.7
Rating
5.0
2,852
Reviews
8,654
11.03%
Top Store Adoption
—
Yes
Free Plan
Yes
$13
Starting Price
—
$350
Max Price
—
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or Shopify Subscriptions?

Based on our analysis, Shopify Subscriptions comes out ahead. Shopify Subscriptions has a higher rating (5.0 vs 4.7). However, the best choice depends on your specific needs, budget, and store requirements.

Is Mailchimp Email SMS Marketing or Shopify Subscriptions more affordable?

Both Mailchimp Email SMS Marketing and Shopify Subscriptions offer free plans, making them accessible for stores on a budget. Mailchimp Email SMS Marketing starts at $13/month for paid plans, while Shopify Subscriptions starts at $0/month.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or Shopify Subscriptions?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to Shopify Subscriptions's 0%. Mailchimp Email SMS Marketing also has 2,852 reviews vs Shopify Subscriptions's 8,654 reviews.

The Verdict

Based on our analysis, Shopify Subscriptions comes out ahead on more metrics.

Choose Mailchimp Email SMS Marketing if:

  • • You want what top stores use
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

Choose Shopify Subscriptions if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • • Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all y...

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Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

Learn More About Shopify Subscriptions

Shopify Subscriptions Details & FeaturesShopify Subscriptions AlternativesApps Used With Shopify SubscriptionsStores Using Shopify Subscriptions

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