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Shop vs B2B Wholesale Hub: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

B2B Wholesale Hub wins on more metrics
Shop icon

Shop

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop.

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B2B Wholesale Hub icon

B2B Wholesale Hub

Offer B2B wholesale pricing in minutes. Tag a group, set discounts. Order minimums by product or variant, custom prices, net terms, and volume discounts.

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Shop
Metric
B2B Wholesale Hub
4.7
Rating
4.8
169
Reviews
567
18.94%
Top Store Adoption
Yes
Free Plan
Yes
Starting Price
$1
Max Price
$744
No
Free Trial
Yes

Frequently Asked Questions

Which is better: Shop or B2B Wholesale Hub?

Based on our analysis, B2B Wholesale Hub comes out ahead. B2B Wholesale Hub has a higher rating (4.8 vs 4.7). However, the best choice depends on your specific needs, budget, and store requirements.

Is Shop or B2B Wholesale Hub more affordable?

Both Shop and B2B Wholesale Hub offer free plans, making them accessible for stores on a budget. Shop starts at $0/month for paid plans, while B2B Wholesale Hub starts at $1/month.

Which app do more Shopify stores use: Shop or B2B Wholesale Hub?

Shop has higher adoption among top-performing Shopify stores at 18.94%, compared to B2B Wholesale Hub's 0%. Shop also has 169 reviews vs B2B Wholesale Hub's 567 reviews.

The Verdict

Based on our analysis, B2B Wholesale Hub comes out ahead on more metrics.

Choose Shop if:

  • • You want lower starting prices
  • • You want what top stores use
  • When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop.

Choose B2B Wholesale Hub if:

  • • You prioritize higher ratings
  • Offer B2B wholesale pricing in minutes. Tag a group, set discounts. Order minimums by product or variant, custom prices, net terms, and volume discounts.

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