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Apps/Compare/Klaviyo vs Privy

Klaviyo vs Privy: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 50,000+ Shopify stores to find the best Email Marketing app for your store.

K

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
P

Privy

Get the marketing platform used by thousands of small and mid-sized Shopify stores. Grow your contact lists and send money-making emails and texts wit

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Klaviyo
Metric
Privy
4.6
Rating
4.6
2,800
Reviews
25,000
0%
Top Store Adoption
0%
Yes
Free Plan
Yes
$0
Starting Price
$0
$2000
Max Price
$799
No
Free Trial
Yes

Frequently Asked Questions

Which is better: Klaviyo or Privy?

Both Klaviyo and Privy are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Privy more affordable?

Both Klaviyo and Privy offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Privy starts at $0/month.

Which app do more Shopify stores use: Klaviyo or Privy?

Both Klaviyo and Privy have similar adoption rates (0%) among top Shopify stores. Klaviyo has 2,800 reviews while Privy has 25,000 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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