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Apps/Compare/Microsoft Channel vs Shogun ‑ AB Testing

Microsoft Channel vs Shogun ‑ AB Testing: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

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Microsoft Channel

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Micros...

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Shogun ‑ AB Testing icon

Shogun ‑ AB Testing

Shogun offers an easy-to-use Shopify AB testing app that lets you run tests across your entire storefront—including templates, pages, themes, prices a

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Microsoft Channel
Metric
Shogun ‑ AB Testing
3.6
Rating
3.4
4,150
Reviews
23
0.84%
Top Store Adoption
0.85%
Yes
Free Plan
Yes
Starting Price
$39
Max Price
$499
No
Free Trial
Yes

Frequently Asked Questions

Which is better: Microsoft Channel or Shogun ‑ AB Testing?

Both Microsoft Channel and Shogun ‑ AB Testing are strong choices for Multi-channel. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Microsoft Channel or Shogun ‑ AB Testing more affordable?

Both Microsoft Channel and Shogun ‑ AB Testing offer free plans, making them accessible for stores on a budget. Microsoft Channel starts at $0/month for paid plans, while Shogun ‑ AB Testing starts at $39/month.

Which app do more Shopify stores use: Microsoft Channel or Shogun ‑ AB Testing?

Shogun ‑ AB Testing has higher adoption among top-performing Shopify stores at 0.85%, compared to Microsoft Channel's 0.84%. Shogun ‑ AB Testing also has 23 reviews vs Microsoft Channel's 4,150 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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