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Mailchimp Email SMS Marketing vs X: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Mailchimp Email SMS Marketing wins on more metrics
Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
X icon

X

Getting started is easy—install the Shopify app and launch ads in minutes to promote your Shopify store on X. Connect with over half a billion high...

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Mailchimp Email SMS Marketing
Metric
X
4.7
Rating
3.6
2,852
Reviews
4,191
11.03%
Top Store Adoption
Yes
Free Plan
Yes
$13
Starting Price
$350
Max Price
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or X?

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead. Mailchimp Email SMS Marketing has a higher rating (4.7 vs 3.6). However, the best choice depends on your specific needs, budget, and store requirements.

Is Mailchimp Email SMS Marketing or X more affordable?

Both Mailchimp Email SMS Marketing and X offer free plans, making them accessible for stores on a budget. Mailchimp Email SMS Marketing starts at $13/month for paid plans, while X starts at $0/month.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or X?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to X's 0%. Mailchimp Email SMS Marketing also has 2,852 reviews vs X's 4,191 reviews.

The Verdict

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead on more metrics.

Choose Mailchimp Email SMS Marketing if:

  • • You prioritize higher ratings
  • • You want what top stores use
  • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

Choose X if:

  • • You want lower starting prices
  • Getting started is easy—install the Shopify app and launch ads in minutes to promote your Shopify store on X. Connect with over half a billion high...

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