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Apps/Compare/Mailchimp Email SMS Marketing vs WhatsApp

Mailchimp Email SMS Marketing vs WhatsApp: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

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Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
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WhatsApp

Connect with customers on WhatsApp directly from your Shopify store. Send order updates, answer questions, and drive sales through messaging.

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Mailchimp Email SMS Marketing
Metric
WhatsApp
4.7
Rating
5.0
2,852
Reviews
2,560
11.03%
Top Store Adoption
1.29%
Yes
Free Plan
Yes
$13
Starting Price
$350
Max Price
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or WhatsApp?

Both Mailchimp Email SMS Marketing and WhatsApp are strong choices for Multi-channel. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Mailchimp Email SMS Marketing or WhatsApp more affordable?

Both Mailchimp Email SMS Marketing and WhatsApp offer free plans, making them accessible for stores on a budget. Mailchimp Email SMS Marketing starts at $13/month for paid plans, while WhatsApp starts at $0/month.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or WhatsApp?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to WhatsApp's 1.29%. Mailchimp Email SMS Marketing also has 2,852 reviews vs WhatsApp's 2,560 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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