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Apps/Compare/Mailchimp Email SMS Marketing vs Retention X

Mailchimp Email SMS Marketing vs Retention X: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
Retention X icon

Retention X

Maximize Profit Per Customer: Increase Customer Lifetime Value (LTV) & Retention with Automations.

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Mailchimp Email SMS Marketing
Metric
Retention X
4.7
Rating
5.0
2,852
Reviews
14
11.03%
Top Store Adoption
Yes
Free Plan
No
$13
Starting Price
$350
Max Price
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or Retention X?

Both Mailchimp Email SMS Marketing and Retention X are strong choices for Multi-channel. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Mailchimp Email SMS Marketing or Retention X more affordable?

Mailchimp Email SMS Marketing is more affordable as it offers a free plan. Retention X starts at $0/month with no free tier available.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or Retention X?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to Retention X's 0%. Mailchimp Email SMS Marketing also has 2,852 reviews vs Retention X's 14 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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