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Mailchimp Email SMS Marketing vs Omnisend Email Marketing & SMS: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 50,000+ Shopify stores to find the best Shopify app for your store.

Mailchimp Email SMS Marketing wins on more metrics
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Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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VS
O

Omnisend Email Marketing & SMS

Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sig

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Mailchimp Email SMS Marketing
Metric
Omnisend Email Marketing & SMS
4.7
Rating
4.3
3,165
Reviews
542
0%
Top Store Adoption
0%
Yes
Free Plan
Yes
$13
Starting Price
$1
$350
Max Price
$400
No
Free Trial
No

Frequently Asked Questions

Which is better: Mailchimp Email SMS Marketing or Omnisend Email Marketing & SMS?

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead. Mailchimp Email SMS Marketing has a higher rating (4.7 vs 4.3). However, the best choice depends on your specific needs, budget, and store requirements.

Is Mailchimp Email SMS Marketing or Omnisend Email Marketing & SMS more affordable?

Both Mailchimp Email SMS Marketing and Omnisend Email Marketing & SMS offer free plans, making them accessible for stores on a budget. Mailchimp Email SMS Marketing starts at $13/month for paid plans, while Omnisend Email Marketing & SMS starts at $1/month.

Which app do more Shopify stores use: Mailchimp Email SMS Marketing or Omnisend Email Marketing & SMS?

Both Mailchimp Email SMS Marketing and Omnisend Email Marketing & SMS have similar adoption rates (0%) among top Shopify stores. Mailchimp Email SMS Marketing has 3,165 reviews while Omnisend Email Marketing & SMS has 542 reviews.

The Verdict

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead on more metrics.

Choose Mailchimp Email SMS Marketing if:

  • • You prioritize higher ratings
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

Choose Omnisend Email Marketing & SMS if:

  • • You want lower starting prices
  • • Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sig

Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

Learn More About Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS Details & FeaturesOmnisend Email Marketing & SMS AlternativesApps Used With Omnisend Email Marketing & SMSStores Using Omnisend Email Marketing & SMS

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