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Apps/Compare/Klaviyo vs Retention X

Klaviyo vs Retention X: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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VS
Retention X icon

Retention X

Maximize Profit Per Customer: Increase Customer Lifetime Value (LTV) & Retention with Automations.

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Klaviyo
Metric
Retention X
4.6
Rating
5.0
2,800
Reviews
14
35.08%
Top Store Adoption
—
Yes
Free Plan
No
$0
Starting Price
—
$2000
Max Price
—
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Retention X?

Both Klaviyo and Retention X are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Retention X more affordable?

Klaviyo is more affordable as it offers a free plan. Retention X starts at $0/month with no free tier available.

Which app do more Shopify stores use: Klaviyo or Retention X?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Retention X's 0%. Klaviyo also has 2,800 reviews vs Retention X's 14 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Retention X

Retention X Details & FeaturesRetention X AlternativesApps Used With Retention XStores Using Retention X

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