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Apps/Compare/Klaviyo vs Klaviyo: Email Marketing & SMS

Klaviyo vs Klaviyo: Email Marketing & SMS: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Email Marketing app for your store.

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Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

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Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

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Klaviyo
Metric
Klaviyo: Email Marketing & SMS
4.6
Rating
4.7
2,800
Reviews
3,737
35.08%
Top Store Adoption
0.01%
Yes
Free Plan
Yes
$0
Starting Price
$15
$2000
Max Price
$20
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo or Klaviyo: Email Marketing & SMS?

Both Klaviyo and Klaviyo: Email Marketing & SMS are strong choices for Email Marketing. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Klaviyo or Klaviyo: Email Marketing & SMS more affordable?

Both Klaviyo and Klaviyo: Email Marketing & SMS offer free plans, making them accessible for stores on a budget. Klaviyo starts at $0/month for paid plans, while Klaviyo: Email Marketing & SMS starts at $15/month.

Which app do more Shopify stores use: Klaviyo or Klaviyo: Email Marketing & SMS?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Klaviyo: Email Marketing & SMS's 0.01%. Klaviyo also has 2,800 reviews vs Klaviyo: Email Marketing & SMS's 3,737 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

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Learn More About Klaviyo

Klaviyo Details & FeaturesKlaviyo AlternativesApps Used With KlaviyoStores Using Klaviyo

Learn More About Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS Details & FeaturesKlaviyo: Email Marketing & SMS AlternativesApps Used With Klaviyo: Email Marketing & SMSStores Using Klaviyo: Email Marketing & SMS

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