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Apps/Compare/Klaviyo: Email Marketing & SMS vs Yotpo

Klaviyo: Email Marketing & SMS vs Yotpo: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Yotpo wins on more metrics
Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

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VS
Yotpo icon

Yotpo

Product reviews, ratings, and UGC to build trust and drive sales

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Klaviyo: Email Marketing & SMS
Metric
Yotpo
4.7
Rating
4.8
3,737
Reviews
6,500
0.01%
Top Store Adoption
10.22%
Yes
Free Plan
Yes
$15
Starting Price
$0
$20
Max Price
$499
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo: Email Marketing & SMS or Yotpo?

Based on our analysis, Yotpo comes out ahead. Yotpo has a higher rating (4.8 vs 4.7), higher adoption among top stores (10.22% vs 0.01%). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo: Email Marketing & SMS or Yotpo more affordable?

Both Klaviyo: Email Marketing & SMS and Yotpo offer free plans, making them accessible for stores on a budget. Klaviyo: Email Marketing & SMS starts at $15/month for paid plans, while Yotpo starts at $0/month.

Which app do more Shopify stores use: Klaviyo: Email Marketing & SMS or Yotpo?

Yotpo has higher adoption among top-performing Shopify stores at 10.22%, compared to Klaviyo: Email Marketing & SMS's 0.01%. Yotpo also has 6,500 reviews vs Klaviyo: Email Marketing & SMS's 3,737 reviews.

The Verdict

Based on our analysis, Yotpo comes out ahead on more metrics.

Choose Klaviyo: Email Marketing & SMS if:

  • Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

Choose Yotpo if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • • You want what top stores use
  • Product reviews, ratings, and UGC to build trust and drive sales

Still not sure?

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