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Apps/Compare/Klaviyo: Email Marketing & SMS vs Mailchimp Email SMS Marketing

Klaviyo: Email Marketing & SMS vs Mailchimp Email SMS Marketing: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Mailchimp Email SMS Marketing wins on more metrics
Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

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Mailchimp Email SMS Marketing icon

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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Klaviyo: Email Marketing & SMS
Metric
Mailchimp Email SMS Marketing
4.7
Rating
4.7
3,737
Reviews
2,852
0.01%
Top Store Adoption
11.03%
Yes
Free Plan
Yes
$15
Starting Price
$13
$20
Max Price
$350
No
Free Trial
No

Frequently Asked Questions

Which is better: Klaviyo: Email Marketing & SMS or Mailchimp Email SMS Marketing?

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead. Mailchimp Email SMS Marketing has higher adoption among top stores (11.03% vs 0.01%). However, the best choice depends on your specific needs, budget, and store requirements.

Is Klaviyo: Email Marketing & SMS or Mailchimp Email SMS Marketing more affordable?

Both Klaviyo: Email Marketing & SMS and Mailchimp Email SMS Marketing offer free plans, making them accessible for stores on a budget. Klaviyo: Email Marketing & SMS starts at $15/month for paid plans, while Mailchimp Email SMS Marketing starts at $13/month.

Which app do more Shopify stores use: Klaviyo: Email Marketing & SMS or Mailchimp Email SMS Marketing?

Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to Klaviyo: Email Marketing & SMS's 0.01%. Mailchimp Email SMS Marketing also has 2,852 reviews vs Klaviyo: Email Marketing & SMS's 3,737 reviews.

The Verdict

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead on more metrics.

Choose Klaviyo: Email Marketing & SMS if:

  • • Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

Choose Mailchimp Email SMS Marketing if:

  • • You want lower starting prices
  • • You want what top stores use
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

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Learn More About Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS Details & FeaturesKlaviyo: Email Marketing & SMS AlternativesApps Used With Klaviyo: Email Marketing & SMSStores Using Klaviyo: Email Marketing & SMS

Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

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