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Google & YouTube vs Klaviyo: Email Marketing & SMS: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Google & YouTube icon

Google & YouTube

Download the Google & YouTube app on Shopify. Sync your products to Google to reach more customers with Performance Max, Google Analytics and YouTube.

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Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms camp

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Google & YouTube
Metric
Klaviyo: Email Marketing & SMS
3.6
Rating
4.7
4,151
Reviews
3,737
3.1%
Top Store Adoption
0.01%
Yes
Free Plan
Yes
$20
Starting Price
$15
$20
Max Price
$20
No
Free Trial
No

Frequently Asked Questions

Which is better: Google & YouTube or Klaviyo: Email Marketing & SMS?

Both Google & YouTube and Klaviyo: Email Marketing & SMS are strong choices for Multi-channel. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.

Is Google & YouTube or Klaviyo: Email Marketing & SMS more affordable?

Both Google & YouTube and Klaviyo: Email Marketing & SMS offer free plans, making them accessible for stores on a budget. Google & YouTube starts at $20/month for paid plans, while Klaviyo: Email Marketing & SMS starts at $15/month.

Which app do more Shopify stores use: Google & YouTube or Klaviyo: Email Marketing & SMS?

Google & YouTube has higher adoption among top-performing Shopify stores at 3.1%, compared to Klaviyo: Email Marketing & SMS's 0.01%. Google & YouTube also has 4,151 reviews vs Klaviyo: Email Marketing & SMS's 3,737 reviews.

The Verdict

Both apps are evenly matched. Your choice should depend on your specific needs and preferences.

Other Multi-channel Comparisons

Google & YouTube vs TrustShop: Product ReviewsGoogle & YouTube vs ShopGoogle & YouTube vs Instafeed ‑ Instagram FeedGoogle & YouTube vs Mailchimp Email SMS MarketingGoogle & YouTube vs Amp: Back in Stock & PreOrder+Google & YouTube vs Shogun ‑ Landing Page Builder

Learn More About Google & YouTube

Google & YouTube Details & FeaturesGoogle & YouTube AlternativesApps Used With Google & YouTubeStores Using Google & YouTube

Learn More About Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS Details & FeaturesKlaviyo: Email Marketing & SMS AlternativesApps Used With Klaviyo: Email Marketing & SMSStores Using Klaviyo: Email Marketing & SMS

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