Frequently Bought Together CBB vs Mailchimp Email SMS Marketing: Which Is Better for Shopify? (2026)
Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.
Frequently Bought Together CBB
Bring Amazon-like product recommendations to your Shopify store and configure manual bundles and upsell discounts to increase your sales and revenue
View detailsMailchimp Email SMS Marketing
Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen
View detailsFrequently Asked Questions
Which is better: Frequently Bought Together CBB or Mailchimp Email SMS Marketing?
Both Frequently Bought Together CBB and Mailchimp Email SMS Marketing are strong choices for Multi-channel. They have similar ratings and adoption rates, so your choice should depend on your specific needs, budget, and the features most important to your store.
Is Frequently Bought Together CBB or Mailchimp Email SMS Marketing more affordable?
Both Frequently Bought Together CBB and Mailchimp Email SMS Marketing offer free plans, making them accessible for stores on a budget. Frequently Bought Together CBB starts at $9.99/month for paid plans, while Mailchimp Email SMS Marketing starts at $13/month.
Which app do more Shopify stores use: Frequently Bought Together CBB or Mailchimp Email SMS Marketing?
Mailchimp Email SMS Marketing has higher adoption among top-performing Shopify stores at 11.03%, compared to Frequently Bought Together CBB's 3.87%. Mailchimp Email SMS Marketing also has 2,852 reviews vs Frequently Bought Together CBB's 4,582 reviews.
The Verdict
Both apps are evenly matched. Your choice should depend on your specific needs and preferences.
Other Multi-channel Comparisons
Learn More About Frequently Bought Together CBB
Learn More About Mailchimp Email SMS Marketing
Still not sure?
Get a personalized recommendation based on your store's specific needs.
Get Free Recommendation