Skip to content
Apps/Compare/Facebook & Instagram vs Klaviyo

Facebook & Instagram vs Klaviyo: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Multi-channel app for your store.

Klaviyo wins on more metrics
Facebook & Instagram icon

Facebook & Instagram

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powe...

View details
VS
Klaviyo icon

Klaviyo

Email, SMS, and more — owned marketing channels for ecommerce growth

View details
Facebook & Instagram
Metric
Klaviyo
4.5
Rating
4.6
4,707
Reviews
2,800
1.47%
Top Store Adoption
35.08%
Yes
Free Plan
Yes
Starting Price
$0
Max Price
$2000
No
Free Trial
No

Frequently Asked Questions

Which is better: Facebook & Instagram or Klaviyo?

Based on our analysis, Klaviyo comes out ahead. Klaviyo has a higher rating (4.6 vs 4.5), higher adoption among top stores (35.08% vs 1.47%). However, the best choice depends on your specific needs, budget, and store requirements.

Is Facebook & Instagram or Klaviyo more affordable?

Both Facebook & Instagram and Klaviyo offer free plans, making them accessible for stores on a budget. Facebook & Instagram starts at $0/month for paid plans, while Klaviyo starts at $0/month.

Which app do more Shopify stores use: Facebook & Instagram or Klaviyo?

Klaviyo has higher adoption among top-performing Shopify stores at 35.08%, compared to Facebook & Instagram's 1.47%. Klaviyo also has 2,800 reviews vs Facebook & Instagram's 4,707 reviews.

The Verdict

Based on our analysis, Klaviyo comes out ahead on more metrics.

Choose Facebook & Instagram if:

  • Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powe...

Choose Klaviyo if:

  • • You prioritize higher ratings
  • • You want what top stores use
  • Email, SMS, and more — owned marketing channels for ecommerce growth

Still not sure?

Get a personalized recommendation based on your store's specific needs.

Get Free Recommendation