Skip to content
Apps/Compare/Facebook & Instagram vs Google & YouTube

Facebook & Instagram vs Google & YouTube: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 100,000+ Shopify stores to find the best Social Media app for your store.

Facebook & Instagram wins on more metrics
Facebook & Instagram icon

Facebook & Instagram

Sell your products directly on Facebook and Instagram

View details
VS
Google & YouTube icon

Google & YouTube

Download the Google & YouTube app on Shopify. Sync your products to Google to reach more customers with Performance Max, Google Analytics and YouTube.

View details
Facebook & Instagram
Metric
Google & YouTube
3.7
Rating
3.6
4,200
Reviews
4,151
Top Store Adoption
3.1%
Yes
Free Plan
Yes
$0
Starting Price
$20
$0
Max Price
$20
No
Free Trial
No

Frequently Asked Questions

Which is better: Facebook & Instagram or Google & YouTube?

Based on our analysis, Facebook & Instagram comes out ahead. Facebook & Instagram has a higher rating (3.7 vs 3.6). However, the best choice depends on your specific needs, budget, and store requirements.

Is Facebook & Instagram or Google & YouTube more affordable?

Both Facebook & Instagram and Google & YouTube offer free plans, making them accessible for stores on a budget. Facebook & Instagram starts at $0/month for paid plans, while Google & YouTube starts at $20/month.

Which app do more Shopify stores use: Facebook & Instagram or Google & YouTube?

Google & YouTube has higher adoption among top-performing Shopify stores at 3.1%, compared to Facebook & Instagram's 0%. Google & YouTube also has 4,151 reviews vs Facebook & Instagram's 4,200 reviews.

The Verdict

Based on our analysis, Facebook & Instagram comes out ahead on more metrics.

Choose Facebook & Instagram if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • Sell your products directly on Facebook and Instagram

Choose Google & YouTube if:

  • • You want what top stores use
  • Download the Google & YouTube app on Shopify. Sync your products to Google to reach more customers with Performance Max, Google Analytics and YouTube.

Still not sure?

Get a personalized recommendation based on your store's specific needs.

Get Free Recommendation