Skip to content
Apps/Compare/Bold Subscriptions vs Mailchimp Email SMS Marketing

Bold Subscriptions vs Mailchimp Email SMS Marketing: Which Is Better for Shopify? (2026)

Compare features, pricing, and real adoption data from 50,000+ Shopify stores to find the best Subscriptions app for your store.

Mailchimp Email SMS Marketing wins on more metrics
B

Bold Subscriptions

Boost conversions, average order value + recurring order revenue with the top Shopify Subscriptions App! Upsell subscribers at each point of a subscri

View details
VS
M

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

View details
Bold Subscriptions
Metric
Mailchimp Email SMS Marketing
4.2
Rating
4.7
340
Reviews
3,165
0%
Top Store Adoption
0%
No
Free Plan
Yes
$49.99
Starting Price
$13
$399.99
Max Price
$350
Yes
Free Trial
No

Frequently Asked Questions

Which is better: Bold Subscriptions or Mailchimp Email SMS Marketing?

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead. Mailchimp Email SMS Marketing has a higher rating (4.7 vs 4.2), a free plan available. However, the best choice depends on your specific needs, budget, and store requirements.

Is Bold Subscriptions or Mailchimp Email SMS Marketing more affordable?

Mailchimp Email SMS Marketing is more affordable as it offers a free plan. Bold Subscriptions starts at $49.99/month with no free tier available.

Which app do more Shopify stores use: Bold Subscriptions or Mailchimp Email SMS Marketing?

Both Bold Subscriptions and Mailchimp Email SMS Marketing have similar adoption rates (0%) among top Shopify stores. Bold Subscriptions has 340 reviews while Mailchimp Email SMS Marketing has 3,165 reviews.

The Verdict

Based on our analysis, Mailchimp Email SMS Marketing comes out ahead on more metrics.

Choose Bold Subscriptions if:

  • • Boost conversions, average order value + recurring order revenue with the top Shopify Subscriptions App! Upsell subscribers at each point of a subscri

Choose Mailchimp Email SMS Marketing if:

  • • You prioritize higher ratings
  • • You want lower starting prices
  • • You need a free plan
  • • Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagemen

Other Subscriptions Comparisons

Bold Subscriptions vs Recharge Subscriptions

Learn More About Bold Subscriptions

Bold Subscriptions Details & FeaturesBold Subscriptions AlternativesApps Used With Bold SubscriptionsStores Using Bold Subscriptions

Learn More About Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing Details & FeaturesMailchimp Email SMS Marketing AlternativesApps Used With Mailchimp Email SMS MarketingStores Using Mailchimp Email SMS Marketing

Still not sure?

Get a personalized recommendation based on your store's specific needs.

Get Free Recommendation